How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply
On the podcast: reaching brand-new audiences through web funnels, how they created their own ‘Big Mac index’ for global pricing, and why monthly plans can beat annual for LTV.
WWDC 2026: What Subscription Apps Need To Know
Every year, Apple’s Worldwide Developers Conference introduces updates that ripple through the App Store economy for years to come. In this special post-WWDC edition of Sub Club Live, host David Barnard sits down with RevenueCat developer advocate Charlie Chapman and world-renowned growth expert Thomas Petit to cut through the keynote hype. Together, they analyze the technical realities and strategic implications of the biggest announcements coming out of Apple Park.
How Removing the Free Trial Grew Monthly Subs 2000% – Nancy Anderson, Natal
On the podcast: why authentic founder-led content outperforms, tapping into HSA payments to unlock a whole new audience, and the growth lever no dashboard can measure.
Freemium at Scale: Why Life360 Protects its Free Users – Giordano Contestabile
On the podcast: about making growth everyone’s job, protecting the free experience even when it hurts conversion, and why an inconclusive experiment is the only kind he hates.
Why Opal Stopped Chasing Revenue – Kenneth Schlenker, Opal
On the podcast: why retention is the only real moat, how dropping paid conversion from 20% to 9% increased revenue, and why he sees the rise in competition as a net positive for Opal.
12 AI Growth Lessons for Subscription Apps – Phil Carter, Elemental Growth
On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenue, and why your value-to-noise ratio matters more than how many features you ship.
How the World's #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited
On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how the prettiest design often loses in their A/B tests.
Bootstrapped to $6.7M ARR and an Exit to Quizlet in 2 Years – Brett Bauman & Zack Hargett, Coconote
On the podcast: about hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you should be hiring content creators, not influencers.