Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra
On the podcast: scaling to $10M ARR with a team of ten, having every employee do two user interviews a week, and why their hard paywall "win" backfired.
Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science
On the podcast: scaling Meta ads from zero to $100,000 a month, why they waited a year after launch before buying ads, and how a pricing page experiment shifted users toward annual subscriptions.
$10M ARR Without Ever Testing A Paywall — Luke Martin-Fuller, Visible
On the podcast: hitting $10M ARR without ever testing a paywall, paying their own customers to help make video ads, and why you might want to turn away some potential customers.
Why He Crowdfunded Millions Instead of Raising VC — Jelte Liebrand, Savvy Navvy
On the podcast: crowdfunding millions of dollars to accelerate growth, the two-year subscription that transformed his CAC payback, and why removing signup friction backfired.
Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)
On the podcast: why founders belong in the marketing trenches more often, what makes ‘ugly’ ads perform so well, and why stable ad performance is actually a red flag.
The Bootstrapper's Path to $10M ARR – Andrew Maguire, Volo Ventures
On the podcast: the bootstrapper's path to $10 million in ARR, what's actually investable in consumer in 2026, and why product taste is the new bottleneck, not engineering.
How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply
On the podcast: reaching brand-new audiences through web funnels, how they created their own ‘Big Mac index’ for global pricing, and why monthly plans can beat annual for LTV.
WWDC 2026: What Subscription Apps Need To Know
Every year, Apple’s Worldwide Developers Conference introduces updates that ripple through the App Store economy for years to come. In this special post-WWDC edition of Sub Club Live, host David Barnard sits down with RevenueCat developer advocate Charlie Chapman and world-renowned growth expert Thomas Petit to cut through the keynote hype. Together, they analyze the technical realities and strategic implications of the biggest announcements coming out of Apple Park.