Sub Club Podcast by RevenueCat
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization
On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.
Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant
On the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction”, and why avoiding app store fees isn’t a great reason to experiment with web2app, but might work out anyway.
Marketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, Babbel
On the podcast: Implementing effective offline marketing campaigns for acquiring, engaging, and retaining paid subscribers in the app space.
Building an Effective Data Product Strategy — Taylor Wells, News Corp
On the podcast: How to make better decisions with data, the many pitfalls of collecting and interpreting data, and why the best executive dashboard is probably a hand-written weekly email.
Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo
On the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.
From Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKit
On the podcast: Quitting a job to build your own apps, returning to that job after failing to gain traction, and the inflection point that allowed our guest to finally quit for good.
WWDC 2024: What Subscription Apps Need to Know — David Barnard, Jacob Eiting, & Charlie Chapman, RevenueCat
On the podcast: Another Apple WWDC conference is in the books, and as usual, we’re excited to dig into everything Apple announced — and what it means for iOS developers and RevenueCat users. This year’s announcements covered everything from small quality-of-life enhancements in App Store Connect to the deprecation of some of Apple’s oldest in-app payments code.
Why Duolingo’s Engagement Strategy Won’t Work For Every App — Asya Paloni, Welltory
On the podcast: What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.