Sub Club Podcast by RevenueCat

Sub Club Podcast by RevenueCat

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

Why Duolingo’s Engagement Strategy Won’t Work For Every App — Asya Paloni, Welltory
May 29, 202400:50:49

Why Duolingo’s Engagement Strategy Won’t Work For Every App — Asya Paloni, Welltory

On the podcast: What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.

Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google
May 20, 202400:52:27

Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google

On the podcast: How developers can launch and optimize their app listings on the Google Play Store. A conversation from Google I/O 2024 with Sarah Karam, director of Apps Partnerships at Google.

Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft
May 15, 202400:21:28

Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft

On the podcast: How the Microsoft 365 team optimizes their apps for the app stores and the top paywall optimization tips for enterprise apps and start-ups. Part 2 of our conversation with Ramit Arora.

Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft
May 01, 202400:30:32

Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft

On the podcast: Microsoft 365 app monetization and optimization, and how Microsoft is building successful apps–recorded live in Vegas at the Mobile Apps Unlocked (MAU) conference.

Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money
April 17, 202400:45:57

Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money

On the podcast: Val Agostino talks about the importance of passion for the product you’re working on, how to differentiate in a crowded market, and why achieving the ‘viable’ in Minimum Viable Product is harder than ever.

Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant
April 03, 202401:01:42

Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant

On the podcast: Marcus Burke talks about the past, present, and future of Meta ads, tactics to scale subscription apps on Meta, and why you should probably exclude younger audiences in your targeting.

Lessons from a Lackluster Launch — David Barnard, Weather Up
March 20, 202401:02:23

Lessons from a Lackluster Launch — David Barnard, Weather Up

On the podcast: David talks about the many failures of his recent app launch, the surprising results of his first-ever A/B test, and the many reasons why you shouldn’t plan a big app launch.

The Future of Subscription Apps (Why We’re So Excited For 2024)
March 11, 202400:42:53

The Future of Subscription Apps (Why We’re So Excited For 2024)

On the podcast we discuss RevenueCat’s 2024 State of Subscription Apps report, the state of the app industry more broadly, and why a slight drop in renewals in 2023 isn’t as bad as it may seem.