Sub Club Podcast by RevenueCat
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
The 2025 State of Subscription Apps Report
On the podcast: how AI is transforming both what apps do and how they’re built, the link between price and retention, and why React Native apps often monetize better than native.
How to Build More Successful Paywalls — Sylvain Gauchet
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: top strategies for paywall optimization, how storytelling during onboarding impacts conversions, and why framing the user journey leading to the paywall is more critical than the paywall itself.
How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: The state of major acquisition channels in 2025, how improved measurement is boosting confidence in ad spend, and why Reddit might be your next top-performing user acquisition channel.
How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: maximizing success with web subscriptions, how payment flexibility creates better user experiences, and why making cancellations difficult can do more harm than good.
How to Unlock Revenue Growth on Google Play — Tammy Taw, Google
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: diversifying revenue beyond subscriptions, what Google Play’s data reveals about buyer behavior, and why lower price points can actually increase total revenue.
How to Succeed on iOS vs. Android — Matt Rouif, Photoroom
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: why some apps see 30 times higher revenue on iOS versus Android, the challenges of running a business on multiple platforms, and why you should consider offering a free Android device to employees.
How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: why optimizing for user success drives more revenue than conversion hacks, how to maximize the impact of annual plans, and why relying too heavily on discounts is a trap.
How to Re-Engage Churned Users — Caroline Walthall, Quizlet
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: the power of cancellation surveys, how social proof can re-engage churned users, and why making it easier to cancel might actually boost retention.