Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
On the podcast I talk with Alex about the power of user segmentation, executing bold strategic shifts, and why imaginary customer conversations are sometimes better than real ones.
On the podcast I talk with Joseph about what’s currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don’t have many followers.
On the podcast, we talk with Ryan about the risk of ad creative concentration, how to reach older, high-value demographics, and why the ultimate KPI is revenue.
On the podcast: effectively scaling support for an app, why the time to first response is so important, and why you should treat support more like a concierge experience.
On the podcast: Our guest today is Eric Crowley, a tech investment banker with GP Bullhound where he provides transaction advice and capital to top companies in the Consumer Subscription Software space.
On the podcast: The benefits of building something you personally care about, how to balance user feedback with product intuition, and why process, frameworks, and outside advice are often worth ignoring.
On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.
On the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction”, and why avoiding app store fees isn’t a great reason to experiment with web2app, but might work out anyway.