The Sub Club Podcast

The Sub Club Podcast

Interviews of the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to scale your app. 

Seth Miller, Rapchat - From Bootstrapping to Partnering With Sony
October 06, 2021
25
00:45:5863.37 MB

Seth Miller, Rapchat - From Bootstrapping to Partnering With Sony

Our guest today is Seth Miller, Founder and CEO at Rapchat. Seth is on a mission to democratize music creation with Rapchat’s mobile app. Rapchat takes the friction out of making music, and has helped millions of artists unleash their creativity. On the podcast we talk with Seth about bootstrapping his way to signs of product market fit, raising money from strategic partners like Sony Music, and what it’s like to have Facebook completely rip off your app.

Matthieu Rouif, PhotoRoom - Finding Product Market Fit by Unbundling Photoshop
September 15, 2021
23
00:44:3661.48 MB

Matthieu Rouif, PhotoRoom - Finding Product Market Fit by Unbundling Photoshop

Matthieu Rouif is the Co-Founder and CEO at PhotoRoom, the app for automatically removing backgrounds and creating professional images. Matthieu began his career in apps way back in 2009, founding an app company while wrapping up grad school at Stanford. On the podcast we talk with Matt about how his time at GoPro led to founding PhotoRoom, how churn can actually be an asset, and how being locked in the Apple basement led to one of PhotoRooms biggest marketing wins.

Ben Thompson, Stratechery - Apple’s App Store Conundrum
September 07, 2021
24
01:27:2580.1 MB

Ben Thompson, Stratechery - Apple’s App Store Conundrum

Our guest today is Ben Thompson, Author, and Founder of Stratechery. For almost a decade now, Ben has been writing and speaking about the strategy and business of technology and its impact on society.

Shamanth Rao, RocketShip HQ - How Apple’s App Tracking Transparency Affects Developers
August 25, 2021
22
00:48:1566.52 MB

Shamanth Rao, RocketShip HQ - How Apple’s App Tracking Transparency Affects Developers

Shamanth Rao is the founder and CEO at Rocketship HQ. Shamanth also hosts the Mobile User Acquisition Show podcast, and is the lead instructor for the Mobile Growth Lab workshop series. RocketShip HQ is a boutique growth marketing firm with 8 figures in managed spend. Before founding RocketshipHQ, Shamanth led growth marketing resulting in 3 exits: Bash Gaming (sold for $170mm), Puzzle Social (acquired by Zynga), and FreshPlanet (acquired by Gameloft). Shamanth has also helped many other mobile apps grow and scale.

Maddie Kirby, 1 Second Everyday - Why TikTok Is a Great Place for Marketing Your App
August 11, 2021
21
00:52:5572.91 MB

Maddie Kirby, 1 Second Everyday - Why TikTok Is a Great Place for Marketing Your App

Maddie Kirby is currently the Senior Social Media Manager for the video journal app, 1 Second Everyday. Maddie started her social media marketing career at Ozwest. Ozwest is an exclusive distributor of Zing branded toy products and the Ozwest toy line in the USA and Canada. While working at Ozwest, Maddie started growing her personal social media presence. Madie has almost 400k followers on TikTok. Since joining 1 Second Everyday in 2019, Maddie has been instrumental in leveraging TikTok to organically drive millions of downloads.

Andy Carvell, Phiture - Proven Growth and Retention Strategies for App Developers
July 28, 2021
20
00:44:3661.49 MB

Andy Carvell, Phiture - Proven Growth and Retention Strategies for App Developers

Andy Carvell is the Partner & Co-Founder of Phiture, a mobile growth agency. Here he has worked with some of the biggest apps on the App Store, including Headspace, Spotify, Triller, and VSCO. Prior to founding Phiture, Andy worked on the marketing and growth teams at SoundCloud. His team built SoundCloud's activity notification system, which delivered over 500 million pushes per month, and increased M1 retention by five percentage points in its first few months of operation.