Sub Club Podcast by RevenueCat
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
Level Up Your App Marketing: Measurement, Brand-Building, and Taking Risks — Sherina Khalidi, Deezer
On the podcast: why performance marketing eventually hits a ceiling, how to think about measure brand marketing, and why sometimes ignoring A/B test results leads to better outcomes.
Bootstrapping a Subscription App to 5M MAU and 2X+ Revenue Growth — Bruno Virlet, Genius Scan
On the podcast: putting customers ahead of metrics, why there’s still massive opportunity to build successful apps today, and how a server crash turned into an accidentally successful A/B test.
Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs
On the podcast: the strategic opportunity of web2app, how and when to use web2app, and why one app found success using webinars in their web2app funnel.
Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth
On the podcast: how to effectively use benchmarks to aid decision making, the limitations of benchmarks, and why even the best companies aren’t top quartile in every single metric.
Why Most Apps Hit a Revenue Ceiling (and How to Plan for It) — Patrick Falzon, The App Shop
On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.
How V1 Sports Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports
On the podcast: the power of user segmentation, executing bold strategic shifts, and why imaginary customer conversations are sometimes better than real ones.
How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders
On the podcast: what’s currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don’t have many followers.
Building Trust with Users to Drive Revenue and Retention – Ryan Beck, Pray.com
On the podcast: the risk of ad creative concentration, how to reach older, high-value demographics, and why the ultimate KPI is revenue.