The Sub Club Podcast
Interviews of the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to scale your app.
Ron Schneidermann, AllTrails - Growing Your App to 1M Paid Subscribers
Our guest today is Ron Schneidermann, CEO at AllTrails, the ultimate guide for outdoor adventures. AllTrails was early to the consumer subscription space, launching a $3/month premium tier way back in 2012. Ron joined as CMO and COO in 2015, and then took over as CEO in 2019, helping to grow AllTrails to over 1 million paid subscribers and tens of millions of active users worldwide. On the podcast, we talk with Ron about the magic of consumer subscriptions, experimenting with freemium strategies, and how private equity isn’t always as bad as you’ve been led to believe.
Eric Crowley, GP Bullhound - Optimizing Your Subscription App for Growth
Our guest today is Eric Crowley, a tech investment banker with GP Bullhound. With investments in companies ranging from Spotify to Whoop, and clients such as AllTrails, Pinkbike, and Lingoda, GP Bullhound provides transaction advice and capital to many of the leaders in the Consumer Subscription Software space. On the podcast we talk with Eric about his 2021 report on Consumer Subscription Software, the truth about LTV calculations, and the new era of organic user acquisition.
Seth Miller, Rapchat - From Bootstrapping to Partnering With Sony
Our guest today is Seth Miller, Founder and CEO at Rapchat. Seth is on a mission to democratize music creation with Rapchat’s mobile app. Rapchat takes the friction out of making music, and has helped millions of artists unleash their creativity. On the podcast we talk with Seth about bootstrapping his way to signs of product market fit, raising money from strategic partners like Sony Music, and what it’s like to have Facebook completely rip off your app.
Matthieu Rouif, PhotoRoom - Finding Product Market Fit by Unbundling Photoshop
Matthieu Rouif is the Co-Founder and CEO at PhotoRoom, the app for automatically removing backgrounds and creating professional images. Matthieu began his career in apps way back in 2009, founding an app company while wrapping up grad school at Stanford. On the podcast we talk with Matt about how his time at GoPro led to founding PhotoRoom, how churn can actually be an asset, and how being locked in the Apple basement led to one of PhotoRooms biggest marketing wins.
Ben Thompson, Stratechery - Apple’s App Store Conundrum
Our guest today is Ben Thompson, Author, and Founder of Stratechery. For almost a decade now, Ben has been writing and speaking about the strategy and business of technology and its impact on society.
Shamanth Rao, RocketShip HQ - How Apple’s App Tracking Transparency Affects Developers
Shamanth Rao is the founder and CEO at Rocketship HQ. Shamanth also hosts the Mobile User Acquisition Show podcast, and is the lead instructor for the Mobile Growth Lab workshop series. RocketShip HQ is a boutique growth marketing firm with 8 figures in managed spend. Before founding RocketshipHQ, Shamanth led growth marketing resulting in 3 exits: Bash Gaming (sold for $170mm), Puzzle Social (acquired by Zynga), and FreshPlanet (acquired by Gameloft). Shamanth has also helped many other mobile apps grow and scale.