Sub Club Podcast by RevenueCat

Sub Club Podcast by RevenueCat

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft
May 15, 202400:21:28

Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft

On the podcast: How the Microsoft 365 team optimizes their apps for the app stores and the top paywall optimization tips for enterprise apps and start-ups. Part 2 of our conversation with Ramit Arora.

Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft
May 01, 202400:30:32

Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft

On the podcast: Microsoft 365 app monetization and optimization, and how Microsoft is building successful apps–recorded live in Vegas at the Mobile Apps Unlocked (MAU) conference.

Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money
April 17, 202400:45:57

Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money

On the podcast: Val Agostino talks about the importance of passion for the product you’re working on, how to differentiate in a crowded market, and why achieving the ‘viable’ in Minimum Viable Product is harder than ever.

Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant
April 03, 202401:01:42

Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant

On the podcast: Marcus Burke talks about the past, present, and future of Meta ads, tactics to scale subscription apps on Meta, and why you should probably exclude younger audiences in your targeting.

Lessons from a Lackluster Launch — David Barnard, Weather Up
March 20, 202401:02:23

Lessons from a Lackluster Launch — David Barnard, Weather Up

On the podcast: David talks about the many failures of his recent app launch, the surprising results of his first-ever A/B test, and the many reasons why you shouldn’t plan a big app launch.

The Future of Subscription Apps (Why We’re So Excited For 2024)
March 11, 202400:42:53

The Future of Subscription Apps (Why We’re So Excited For 2024)

On the podcast we discuss RevenueCat’s 2024 State of Subscription Apps report, the state of the app industry more broadly, and why a slight drop in renewals in 2023 isn’t as bad as it may seem.

Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro
February 21, 202400:53:31

Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro

Our guest today is Fares Ksebati, Co-Founder and CEO of MySwimPro, the leading swim coaching app. On the podcast talk with Fares about how to build a content marketing flywheel, the importance of content that’s inherently valuable, and why you shouldn’t give up on content marketing even if your early attempts only get a few views.

Apple’s Response to the EU’s DMA: What Developers Need to Know
January 29, 202401:07:36

Apple’s Response to the EU’s DMA: What Developers Need to Know

On 25th January, Apple published its guidance on how it would comply with the EU’s Digital Markets Act (DMA). The response, in keeping with Apple’s response to other demands for reforms, effectively disincentivizes most apps from taking advantage of the changes. The changes are complex and confusing, and the answer to whether apps should make changes isn’t completely black-and-white.