Sub Club Podcast by RevenueCat
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
The Subscription App Industry Rebound — Eric Crowley, GP Bullhound
On the podcast: Our guest today is Eric Crowley, a tech investment banker with GP Bullhound where he provides transaction advice and capital to top companies in the Consumer Subscription Software space.
The Advantages of Working On an App You Care About — Christian Selig, Apollo
On the podcast: The benefits of building something you personally care about, how to balance user feedback with product intuition, and why process, frameworks, and outside advice are often worth ignoring.
Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization
On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.
Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant
On the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction”, and why avoiding app store fees isn’t a great reason to experiment with web2app, but might work out anyway.
Marketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, Babbel
On the podcast: Implementing effective offline marketing campaigns for acquiring, engaging, and retaining paid subscribers in the app space.
Building an Effective Data Product Strategy — Taylor Wells, News Corp
On the podcast: How to make better decisions with data, the many pitfalls of collecting and interpreting data, and why the best executive dashboard is probably a hand-written weekly email.
Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo
On the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.
From Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKit
On the podcast: Quitting a job to build your own apps, returning to that job after failing to gain traction, and the inflection point that allowed our guest to finally quit for good.