Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
On the podcast: the strategic opportunity of web2app, how and when to use web2app, and why one app found success using webinars in their web2app funnel.
On the podcast: how to effectively use benchmarks to aid decision making, the limitations of benchmarks, and why even the best companies aren’t top quartile in every single metric.
On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.
On the podcast: the power of user segmentation, executing bold strategic shifts, and why imaginary customer conversations are sometimes better than real ones.
On the podcast: what’s currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don’t have many followers.
On the podcast: the risk of ad creative concentration, how to reach older, high-value demographics, and why the ultimate KPI is revenue.
On the podcast: effectively scaling support for an app, why the time to first response is so important, and why you should treat support more like a concierge experience.
On the podcast: providing transaction advice and capital to top companies in the Consumer Subscription Software space.