Sub Club Podcast by RevenueCat
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo
On the podcast: why React Native has become the default for VC-funded apps, how AI is accelerating development cycles, and why speed of iteration matters more than programming language.
What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com
On the podcast: the importance of trust in web2app funnels, replacing free trials with money-back guarantees, and how they’ve found success with contractors after struggling with in-house marketing hires.
Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360
On the podcast: how to do freemium the right way, drafting a customer “Bill of Rights” to guide product decisions, and why blindly following A/B test results can lead to short-term gains but undermine your business long-term.
Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor
On the podcast: why skipping user interviews is costing you growth, how to bring your product’s ‘aha moment’ forward into your marketing, and why your assumptions about why people use your app might be wrong.
The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, Subscription Index
On the podcast: estimating the ROI of product changes before building them, calculating your subscription app's growth ceiling, and why you shouldn’t make assumptions about what is and isn’t working in other apps.
Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola
On the podcast: exploring the fresh opportunities AI is creating for app developers, how to build a cost-effective TikTok growth engine, and why being forced to monetize helped improve product decisions.
The 2025 State of Subscription Apps Report
On the podcast: how AI is transforming both what apps do and how they’re built, the link between price and retention, and why React Native apps often monetize better than native.
How to Build More Successful Paywalls — Sylvain Gauchet
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: top strategies for paywall optimization, how storytelling during onboarding impacts conversions, and why framing the user journey leading to the paywall is more critical than the paywall itself.