Sub Club Podcast by RevenueCat

Sub Club Podcast by RevenueCat

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro
February 21, 2024
84
00:53:31122.55 MB

Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro

Our guest today is Fares Ksebati, Co-Founder and CEO of MySwimPro, the leading swim coaching app. On the podcast talk with Fares about how to build a content marketing flywheel, the importance of content that’s inherently valuable, and why you shouldn’t give up on content marketing even if your early attempts only get a few views.

Apple’s Response to the EU’s DMA: What Developers Need to Know
January 29, 2024
83
01:07:36154.77 MB

Apple’s Response to the EU’s DMA: What Developers Need to Know

On 25th January, Apple published its guidance on how it would comply with the EU’s Digital Markets Act (DMA). The response, in keeping with Apple’s response to other demands for reforms, effectively disincentivizes most apps from taking advantage of the changes. The changes are complex and confusing, and the answer to whether apps should make changes isn’t completely black-and-white. 

How to Succeed with Freemium and Hybrid Monetization — Paul Ganev, Surfline
January 24, 2024
82
00:43:1999.2 MB

How to Succeed with Freemium and Hybrid Monetization — Paul Ganev, Surfline

Our guest today is Paul Ganev, Vice President of Strategy, Business Development & Analytics at Surfline. On the podcast we talk with Paul about the strategic pitfalls in modeling Total Addressable Market, how freemium should work, and why Surfline’s current success was actually 38 years in the making.

Lessons from 121 A/B Tests - Kenneth Schlenker, Opal
January 10, 2024
81
00:47:16108.24 MB

Lessons from 121 A/B Tests - Kenneth Schlenker, Opal

On the podcast we talk with Kenneth about scaling to $5M in ARR on paid ads, positive and negative results from 121 A/B tests, and why they still haven’t built an Android app. 

How to Pitch Your App to the Press – Matthew Panzarino, Formerly TechCrunch
December 27, 2023
80
00:56:21129.05 MB

How to Pitch Your App to the Press – Matthew Panzarino, Formerly TechCrunch

On the podcast: How to pitch your app to the press, the importance of focusing on differentiation, and why customizing your pitch to an individual writer is so much more effective.

The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth
December 13, 2023
79
01:28:04201.61 MB

The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth

On the podcast we talk with Phil about his Subscription Value Loop framework, what it means to create robust value for customers, and why A/B testing shouldn't be your first step in price optimization.

How Ladder Cracked TikTok and Grew 500% — Greg Stewart, Ladder
November 29, 2023
78
01:16:49175.86 MB

How Ladder Cracked TikTok and Grew 500% — Greg Stewart, Ladder

On the podcast: Profitably scaling TikTok ads, price optimization, and what the team learned from burning hundreds of thousands of dollars on Instagram ads.

Navigating App Growth Through Strategic Partnerships and Media Wins — Adam Allore, Wavve Boating
November 15, 2023
77
00:40:5093.54 MB

Navigating App Growth Through Strategic Partnerships and Media Wins — Adam Allore, Wavve Boating

On the podcast: Landing PR for a niche app, negotiating strategic partnerships, and pretending to have an app helped validate that he should build one.