The Sub Club Podcast
Interviews of the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to scale your app.
Reviews:
How to Build a Great Kids App with Minimal Data — Brennan Clark, Sago Mini
On the podcast we talk with Brennan about the challenge of building and growing kids apps in 2022, how to make effective decisions with minimal data, and why AppsFlyer had to build Sago Mini a custom SDK.
How’s Your App Really Doing? The State of Subscription Apps 2023
On the podcast we talk about RevenueCat’s State of Subscription Apps report, all the nuance that didn’t make it into the report, and why your app landing in the bottom quartile of some metrics might not be as bad as it seems.
Why You Should Test Everything and How To Do It — Osman Mansur, Duolingo
On the podcast we talk with Osman about Duolingo’s culture of experimentation, data and testing as a moat, and why passive aggressive push notifications actually work in the right context.
How Will Apple Play the Digital Markets Act? — John Gruber, Daring Fireball
On the podcast we talk with John about the far reaching implications of the European Union’s Digital Markets Act, how app developers should be thinking about the opportunities created, and why Apple making so much money from the App Store might be bad for Apple long-term.
Why You Shouldn’t Let Perfect Be the Enemy of Experimentation — Dan Pannasch, RevenueCat
On the podcast I talk with Dan about how to design experiments that answer the right questions, common A/B testing pitfalls to avoid, and how a simple checklist might just save your complex experiment.
Why More Apps Need To Be More Than Just Apps — Melissa Cash & Félix Boudreau, Pok Pok
On the podcast I talk with Melissa and Félix about why more apps should be more than just apps, the benefits of a hard paywall, and why a lower price might actually make you more money even if the A/B test shows it didn’t.