Sub Club Podcast by RevenueCat
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound
On the podcast: the opportunities and challenges of AI for consumer apps, what you can learn from Strava acquiring Runna, and the flawed thinking around ‘subscription fatigue’.
How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast
On the podcast: the blessing and curse of having a brand, why post-purchase is the perfect upsell moment, and why partnerships are hard to pull off but can be well worth the effort.
Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone
On the podcast: red flags that tank app valuations, why subscription-only apps are leaving money on the table, and how bootstrapped founders are cashing out for millions in months, not years.
What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers
On the podcast: running Subway Surfers' marketing machine on salaries, not ad spend, leaving money on the table to protect player experience, and why more apps should try rewarded ads, season passes, and other tactics from gaming.
Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn
On the podcast: LinkedIn’s value-driven growth philosophy, how they personalize experiences and plan offerings based on user intent, and the complexity of running over a thousand experiments a year.
The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo
On the podcast: how measurement dysfunction paralyzes growth, why diversifying channels for the sake of diversification actually hurts performance, and the futility of trying to interpret why ads win.
Signal Engineering: Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant
On the podcast: using signal engineering to optimize ad spend, how AI is changing creative testing, and why most people should avoid app2web… for now.
Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba
On the podcast: how customer-driven iteration led Zumba from VHS tapes in 2001 to launching an app in 2024, the app2web experiments that boosted Zumba’s LTV by 17%, and how they are able to charge for content when countless Zumba classes are available for free on YouTube.