Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit
Our guest today is Thomas Petit, an independent mobile growth consultant. Thomas began his work in the subscription app space working on the growth team at fitness app 8fit, before moving to freelance. In the last few years, Thomas has consulted with several large subscription apps such as Lingokids, Deezer, Mojo as well as dozens of early-stage subscription apps.
In this episode, you’ll hear about:
Why most apps should do at least some paid user acquisition
How paid user acquisition has evolved over the past decade
On the podcast: Microsoft 365 app monetization and optimization, and how Microsoft is building successful apps–recorded live in Vegas at the Mobile Apps Unlocked (MAU) conference.
On the podcast: Val Agostino talks about the importance of passion for the product you’re working on, how to differentiate in a crowded market, and why achieving the ‘viable’ in Minimum Viable Product is harder than ever.
On the podcast: Marcus Burke talks about the past, present, and future of Meta ads, tactics to scale subscription apps on Meta, and why you should probably exclude younger audiences in your targeting.