On the podcast we talk with Emmanuel about the magic of affiliate marketing, how to best use Stripe payments, and why you should probably build a web app before you build a native one.
✉️ Don’t skip user registration — and do it early in onboarding
💰 The road to subscription revenue isn’t a straight one
📈 The little things add up over time
About Emmanuel Crouvisier
👨💻 Founder at CardPointers, an app that makes it easy to optimize credit card rewards and has saved users over $200M.
💪 Emmanuel used affiliate marketing and a revenue share model to increase user retention, simultaneously rewarding loyalty and content creator talent.
💡 “Keep your costs really low. […] The companies that have been in this space before never last more than two years because they need a team of [up to] 30 people to run everything. Whereas [with CardPointers], it's just me, and my costs are literally hundreds of dollars per month — so it makes it easy for me to make a good business out of it.”
👋 Twitter | LinkedIn
[1:42] Building inspiration: Emmanuel discusses what inspired him to found CardPointers, getting turned on to the world of credit card rewards and realizing just how much revenue subscription apps can bring.
[7:21] Exhausting side hustle: Early on, CardPointers was an evenings and weekends-based project, applying smart strategies combined with persistent tinkering.
[11:15] Decisions, decisions: Emmanuel explains the decision he made in the early building phase, as well as his lucky break with Apple iOS 13 and watchOS 6.
[17:30] Same system, same project: Emmanuel discusses the benefits of a backwards compatible API with proper user accounts created from the get-go, reducing sign-up friction.
[19:47] The affiliate backdoor: On launch, he didn’t have any partnership links set up and he wasn’t getting anywhere by going through official channels. He got better results by reaching out to people through LinkedIn.
[23:26] $1,000 a month sounds cool: Though he was making progress with affiliate revenue, it’s not all easy and there are a lot of rules around compliance. This made a subscription model more attractive, and led Emmanuel to devise the pro tier for paying users.
[27:22] Understanding employers: It can be nerve-wracking to quit your day job. Emmanuel talks about how he managed the transition. He lucked out because his employer was supportive, too.
[31:52] Blow-up business: Emmanuel talks about how his current roadmap really shifted the trajectory of the business, including imminent plans in the pipeline.
[35:23] Big-time consumer: Studying up before — and during — the startup phase is crucial for unlocking your app’s real potential. Emmanuel learned (and continues to learn) from an array of sources including webinars and Twitter communities.
[42:40] Influencing the market: So many apps need to find the kind of product-channel fit CardPointers has in terms of influencer and affiliate marketing. Emmanuel explains how it took off as a channel that worked for him.