A Systematic Approach to Paywall Optimization — Live at App Promotion Summit NYC
The Sub Club PodcastJune 29, 2022
41
00:32:2344.72 MB

A Systematic Approach to Paywall Optimization — Live at App Promotion Summit NYC

On the podcast we talk with Darrell and Jake about optimizing your app’s paywall, how to increase revenue by giving users a better experience, tips for pricing your app, and how to reduce subscriber churn. We’re with Darrell Stone and Jake Mor in front of a live audience at the App Promotion Summit in New York City. The App Promotion Summit is America’s leading app marketing conference. Darrell is the Head of Product & Design at Citizen, the number one public safety app in the U.S. Jake is the Founder & CEO of Superwall, the best way to build in test paywalls without having to update your app.

On the podcast we talk with Darrell and Jake about optimizing your app’s paywall, how to increase revenue by giving users a better experience, tips for pricing your app, and how to reduce subscriber churn.

We’re with Darrell Stone and Jake Mor in front of a live audience at the App Promotion Summit in New York City. The App Promotion Summit is America’s leading app marketing conference. Darrell is the Head of Product & Design at Citizen, the number one public safety app in the U.S. Jake is the Founder & CEO of Superwall, the best way to build in test paywalls without having to update your app.

In this episode, you’ll learn:

  • Where to put your app’s paywall
  • Which features should you paywall?
  • When to paywall all of your app’s features
  • A clever way to win back users who cancel their subscription

Links & Resources

Jake Mor’s Links

Darrell Stone’s Links

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