In this episode, you’ll hear about:
- Why most apps should do at least some paid user acquisition
- How paid user acquisition has evolved over the past decade
- How to think about marketing in the post-IDFA era
Thomas Petit - Revisiting the Fundamentals of App Marketing Post IDFA
Our guest today is Thomas Petit, an independent mobile growth consultant. Thomas began his work in the subscription app space working on the growth team at fitness app 8fit, before moving to freelance. In the last few years, Thomas has consulted with several large subscription apps such as Lingokids, Deezer, Mojo as well as dozens of early-stage subscription apps.