We’re at an interesting point in the evolution of the subscription app ecosystem. Mass adoption of smartphones, consumers’ increasing willingness to pay for digital services, and a better business model — Personal SaaS — are all coming together to create a huge opportunity for mobile-first subscription app developers. Just how big is this opportunity?
(Full disclosure: Nico is so bullish on the future of subscription apps, he recently invested in RevenueCat!)
In this episode, you’ll hear about:
(4:10) The formula for a breakout SaaS business: engaged users.
(5:00) Stickiness, engagement, and churn: B2B SaaS vs. consumer app businesses.
(14:00) The lines between consumer and business use cases are getting blurry.
(24:46) Pricing your subscription app: balancing adoption, data collection, and user price sensitivity.
(39:55) Increased mobile spending and subscription fatigue.
David Barnard: https://twitter.com/drbarnard
Jacob Eiting: https://twitter.com/jeiting
Nico Wittenborn: https://twitter.com/ncsh